Marketing Services > Business Cards

In the business world the business card has become a staple of business. Modern technology allows what was once an expensive business purchase to now be had for as little as $30.00 for 300 double-sided full-color cards. And yet, many companies seem to think that printing cards on those Avery card-stock is a cost effective way to go.

A business card is a key part to that ever important first impression. A home-printed card says a lot about you and/or your company. The same applies to a card that is "home-brewed". Stock clip-art that ships with Microsoft Office (including publisher) or any other graphic program will be dated. In addition, do you want to have a card that has the exact same logo as another company, maybe even your competitor?

Seth over at Seth's Blog has a good rant on business cards that should be read by anyone wanting a business card. The link is here. We have to agree with most of what he is saying. Our rules for business cards are as follows:

Never put your face on them. We'll never understand why real estate agents think this is a good idea.
If at all possible, avoid using a photo in the picture, unless you are going to spend the money to have them printed professionally. Vector artwork is much more effective.
Never ever use those perforated sheets. It says you are too cheap to care about making a good impression.
Your business card design, colours, layout, logo, and word mark should work collaborately with the rest of your marketing material.
Buy the most expensive card stock you can afford. The heavier the better.