Marketing Services > Branding

Branding is what creates your organization's unique identity. It is what separates you from your competitors. It is a collection of images (symbols, icons, pictures), colours, fonts, a tag-line and an overreaching theme. Your brand has value. You want clients to choose your business for their needs. Your brand is what helps people determine if your product or service meets their need. Your brand is your message to the world, and it is because of this that your business needs to have a consistency across all mediums. It is your brand that you are actually selling to people, not just your product or service.

The core values of your company should be reflected in your brand. A mission statement is not just for your employees and staff, but also is a message that you want customers to know and understand. The strength of your brand allows you to stand out from the crowd. But how do you create that strength? How do you know what message your brand is conveying to potential customers? Does your brand actually speak to your desired target audience, and if not, how come?

A brand is one of the most valuable elements in an advertising and marketing campaign. The connection to your brand is known as the experimental aspect, and is made up of the sum of all points of contact with the brand which creates the brand experience.

Your brand is comprised of the following:

• Your logo
• Your wordmark
• Your colour scheme
• And your tag-line

You use your brand throughout the following material in order to leverage your brand:

• Business Cards
• Website
• Stationary
• And in print, digital media, social media and other creative marketing means

The "new look"

Out with the old, in with the new. What's with the new look of our site? It was cheaper to recolour our website, than repaint the Audi. Enough said. Let us know what you think. Re-colored print material coming soon, with images to be posted here.

Marketing Intelligence